Tampax aims to educate Gen Z women with its new educational campaign. The P&G brand is partnering with actress and executive producer Marsai Martin, women’s college basketball national champions Angel Reese and Flau’jae Johnson—along with Dr. Nicole Sparks OB/GYN.

The brand’s mission is to equip women with medically accurate education and spark conversation to help them make informed decisions about period protection.

Tampax recently conducted its 2023 Tampax Period Education survey to help understand the period and tampon education gap among young women.

The results indicated that not receiving medically accurate education about periods and tampons has perpetuated fears and misinformation.

• 68% of Gen Z women & girls say they have received little or no period education before their period began
• More than half are uncomfortable discussing their period with close friends

This lack of education extends to tampons, with 83% of Gen Z women and girls saying they received little or no education about tampons before their period began.

The research also found that the lack of education is prominent among multicultural Gen Z communities:

• 43% of Black Gen Z women & girls have never used a tampon at all, despite 41% of Black Gen Z women & girls who have used tampons saying tampons have allowed them to have more freedom on their period.
• 36% of U.S. Hispanic Gen Z women & girls who have never used and don’t plan to use a tampon say it’s because they heard they are uncomfortable, despite 61% who have used tampons saying they’re comfortable when inserted correctly.

Balaka Niyazee, senior vice president of P&G Feminine Care North America, says, “Our mission is to help women better manage their periods with medically accurate information and superior protection. By partnering with Gen Z trail-blazers Marsai, Angel, and Flau’jae and expert Dr. Nicole Sparks, we hope to create an open space for conversations and education about periods and tampons.”

With “A Better Way to Period,” Tampax invites women everywhere to discover the protection, comfort and freedom that lives on the other side of trying tampons.